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If our cinema was competing with the Indian cinema, we would have been successful in producing creative and quality movies. This also relates directly relates to the ban formerly imposed on the Indian films. The educated (creative) gentry started resorting to television and radio rather than going to cinema as cinema was no longer offering the creative challenge and the quality which television was offering. They were also responsible for producing some of the best films ever made in Lollywood.Ģ) Advent of new technology: In the 70’s, the advancements in media technology led to the decline of cinema culture. These creative artists laid the foundation of the Pakistani film industry. Ahmad, director Luqman, director Sabtain Fazli, music director Feroze Nizami and music director Khawaja Khursheed Anwar. Prominent among them were film producer Syed Shaukat Hussain Rizvi, his wife actress and singer Noor Jehan, actress Swarn Lata, actor Nazeer, director W. Affected by the same political change, a number of talented Muslims who have established themselves in Bombay's (now Mumbai) film circles, moved back to Lahore. This deprived Hollywood, as Lahore is referred to in film circles, of much needed investment and expertise in film production and distribution.įortunately, the outflow from Lahore was accompanied by an inflow into the city.
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Most of Lahore's film producers were Hindu and as the city fell to the side of the Islamic state of Pakistan, they migrated to India. The partition of India into two independent states - India and Pakistan, caused irreparable damage to film production in Lahore. The first film ever to be made in a Lahore studio was Delhi Express (1935) and thereafter many Urdu and Punjabi films emerged from Lahore every year. It had an established film-making centre. In undivided India, Lahore (then in the Punjab) was important as a showbiz centre.